Charlotte Jazz Festival - Blumenthal Performing Arts

Still in 2015, this was the second festival I worked on. This too was a new event we created for the city and we used a similar strategy from the previous to create this but this time wanted to go bigger. My primary role in this was as the graphic designer who created and designed practically all of the content for this festival. Additional duties were distribution of materials, traveling to promote, and onsite project management to assure the best user experience for patrons, artist and staff. The first projects where the typical posters you would normally see around our theaters Uptown. But to expand our reach, from our group sessions and conversations with our partners we decided on creating more banners in various locations, flags and various types of signage and handouts to be distributed and placed all over Uptown. These are some samples of some of the various projects I worked on for this festival from 2015-2019.