Truck Wrap - Blumenthal Performing Arts

For this project the problem was "How might we promote these shows and festivals in more unique ways across Uptown Charlotte." We had a truck that was used for storage and transportation of various items previously. But it mainly stayed parked in the lot at Spirit Square. I started this project by inquiring about the dimensions and additional places it will be parked at throughout the next few months. I then had talks with my team about what was the specific information or message they wanted to communicate. From there I went to my sketchbook to sketch an idea and then presented to my creative manager, who shortly approved it, which lead me to prototyping it. After a few rounds of critiques, suggestions, and tweaks. The final prototype was reviewed by my president who signed off on it be printed.